AI now decides which businesses to recommend before a customer ever sees a search result. Most businesses aren't set up for it. These guides fix that, step by step, in plain English, with the checklists and templates already built for you.
The Solution
This isn't a general marketing guide with a few examples thrown in. Every section, every checklist, every script, and every template was built specifically for your business and the way you operate.
The guide covers the areas of your online presence that AI uses to decide whether to recommend you. Work through them in order and you'll have built the foundation that gets your business into AI-generated results, and keeps it there.
Whether you're a contractor or run any other local business, there's an edition built for you.
Understand how AI search works
Fix what's keeping you invisible online
Get more leads, traffic, and customers
Checklists, templates & scripts included
Both editions include the same 5 done-for-you tools.
NAP Consistency Audit Template
Excel spreadsheet, pre-populated with universal + contractor directories.
GBP Optimization Checklist
Print-ready. Trade-specific version for contractors, general version for every other business.
Review Magnet Playbook
Scripts for text, email, in-person, and invoice: general and contractor-specific versions.
Local Business Schema Template Pack
Fill-in-the-blank code for your business type, plus contractor trade-specific types.
AI-Ready Content Templates
6 frameworks including seasonal content, with before/after examples for each.
Both include the 5 tools above. The difference is the content built around your type of business.
Built for brick-and-mortar and general local businesses: salons, restaurants, retail, and professional services. Covers the AI visibility fundamentals every business needs.
Built for HVAC, plumbing, electrical, roofing, and every trade in between. Adds the service-area GBP setup, trade-specific schema, and seasonal content most contractors never think about.
Want both? You can add the second guide at checkout.
Prefer we handle it? See DFY options →
| Standard Guide | Contractor Guide | |
|---|---|---|
| General business examples | — | |
| Restaurant & retail guidance | — | |
| Professional services content | — | |
| Service-area GBP setup (critical for contractors) | — | |
| Trade-specific schema (HVAC, Plumber, etc.) | — | |
| Seasonal content calendar by trade | — | |
| Manufacturer dealer citations | — | |
| Emergency service content strategy | — | |
| Multi-city location pages | — |
What This Looks Like In Practice
These are illustrative examples of what following the guide looks like, not real customer results. (We'll explain why in a second.)
Illustrative example: A Local Service Business
Starting Point
After 90 Days
Illustrative example: A Home Service Contractor
Starting Point
After 90 Days
Our guides are brand new products, so we don't have a shelf of reviews to point to yet. Ever wonder why a brand new product launches anyway with dozens of glowing five-star reviews from "verified buyers"? We have too. Polished headshots, suspiciously specific results, names that don't quite ring true. It's everywhere in the digital product space, and it's one of the reasons people are right to be skeptical of what they buy online.
So here's what we'll give you instead of testimonials:
Transparency. The strategies in these guides are the same ones we implement for real clients through Lionshead Digital Agency every day, not strategies we read about.
Specificity. These guides weren't written for a generic audience and retrofitted. The Contractor Edition covers the service-area setup most contractors get wrong from day one. The Standard Edition covers what actually applies to a storefront or service business, not filler.
What we can't give you yet is a customer who's been through this and wants to tell you about it. That's you, assuming you're willing to go first. When you get results, we'd genuinely love to hear about it.
Complete the NAP audit, update your GBP profile using the checklist, and implement the schema templates within 30 days. If you've done that work and haven't seen measurable improvement in your AI visibility within 90 days, show us your completed audit, your updated GBP, and confirmation that schema is live on your site, and we'll refund every penny.
What we can't do is refund someone who downloaded the files and did nothing. Results require action.
Would rather not do it yourself?
Our team implements everything in these guides for you: GBP setup, schema markup, content, the whole system. No spreadsheets, no checklists to work through yourself.
See DFY Options →No spreadsheets. No checklists. We just handle it.